New forms of media publishing on the internet are changing communication forever. Its accessibility allows almost anyone to be exposed to it and its variety caters for almost anyone from all walks of life.




Obama's Yes, we can speech was showed all over youtube.



There is mobile blogging, video blogging, photo blogging and now with twitter – a tool that allows one to state what they are doing right now in one sentence – there’s even micro blogging.





Screenshot of Obama's facebook page.

The new forms of media publishing are allowing writers to reach out and influence to a wider range of audience like never before. Such an opportunity was clearly taken advantage of in the recent Obama campaign to be president last year. Graff tells us how for media tools namely; online video, mobile phone, blogs and social-networking sites such as Facebook, gave Obama a platform to reach out to his voters (2007). The presence of these various forms of media allows Obama to send out his message via a combination of audio, video, text and images. This is an excellent example that agrees with Walsh theory that a multimodal document is better for communication with an audience (2006).

Screenshot of Obama's blog during the presidential campaign of 2008.

References:

1. Graff, G.M. 2007, Smile, You’re on YouTube, Washingtonian.com, online, retrieved 10 June 2009, from http://www.washingtonian.com/blogarticles/people/capitalcomment/5840.html.

2. Walsh, M. 2006,” ‘Textual shift’: Examining the reading process with print, visual and multimodal texts,” Australian Journal of Language and Literacy, vol.29, no.1, p.24-37

Maslin is a 20 something Communication Student living in the Klang Valley.
This blog was created to examine the many issues of publications and design, particularly ones related to web technology.

Maslin is very

----

• April 2009
• June 2009

• Samuel
• Siew Then
• Aizudin
• Amelia
• Jasmine
• Blogger
• Twitter
• Facebook
• Wikipedia